Let’s Get Real: Do Marketers Really Need Twitter in 2019?

Being responsive on Twitter creates transparency, trust, and confidence. Interacting authentically with users ensures your brand seems helpful and approachable. All of these qualities — transparent, trustworthy, reliable, helpful, approachable, responsive — are the qualities that your potential customer wants and expects from a business or brand in 2019. The opportunity to cultivate your brand’s image should not be missed, and Twitter is the ideal platform to execute on this goal.

The Impact of Visuals as a Marketing Asset

Visual content continues to be one of the most engaging and powerful tools a brand can utilize in their marketing stack. Across all platforms, including Facebook, Instagram, YouTube, and Twitter, visual content is arguably the most important asset to a brand’s image and business. Tweets with images receive 150% more retweets that tweets without images. […]