Instagram Live Hack: Using IG Live To Create Webinar-Style Videos

There are always a few underutilized tools within most social media platforms, but I would be willing to bet that Instagram Live is perhaps the MOST underutilized tool for small brands and businesses. Last year, Instagram updated Instagram Live to be even more robust and useful; Instagram Live now allows you to invite a friend to join your Live Broadcast, and displays that second user in split-screen format, just like most webinar platforms.

The Keys To Optimizing Your Instagram Business Profile: What Your Brand Is Doing Wrong, And How To Fix It

An Instagram business page is essential to your brand identity and should be used to interact with your target demographic of potential and existing customers. The best Instagram business pages, or profiles, are branded consistently, easily identifiable, clear in what they are offering or representing, and have easy to find contact information including a link to your business’s website or landing page.

Let’s Get Real: Do Marketers Really Need Twitter in 2019?

Being responsive on Twitter creates transparency, trust, and confidence. Interacting authentically with users ensures your brand seems helpful and approachable. All of these qualities — transparent, trustworthy, reliable, helpful, approachable, responsive — are the qualities that your potential customer wants and expects from a business or brand in 2019. The opportunity to cultivate your brand’s image should not be missed, and Twitter is the ideal platform to execute on this goal.

Convinced Your Small Business is Too Small To Need A Website? Here’s Exactly Why You’re Wrong

Your small business needs a modern, functional, content-based website to educate prospects, convey your brand’s unique value to these prospects, and offer a solution (your services!) to their question or problem.

The Impact of Visuals as a Marketing Asset

Visual content continues to be one of the most engaging and powerful tools a brand can utilize in their marketing stack. Across all platforms, including Facebook, Instagram, YouTube, and Twitter, visual content is arguably the most important asset to a brand’s image and business. Tweets with images receive 150% more retweets that tweets without images. […]