There are always a few underutilized tools within most social media platforms, but I would be willing to bet that Instagram Live is perhaps the MOST underutilized tool for small brands and businesses. Last year, Instagram updated Instagram Live to be even more robust and useful; Instagram Live now allows you to invite a friend to join your Live Broadcast, and displays that second user in split-screen format, just like most webinar platforms.
An Instagram business page is essential to your brand identity and should be used to interact with your target demographic of potential and existing customers. The best Instagram business pages, or profiles, are branded consistently, easily identifiable, clear in what they are offering or representing, and have easy to find contact information including a link to your business’s website or landing page.
Resources for Content Marketers: The 4 Holy Grail Online Platforms I Use Everyday (for FREE) For My Web Design & Marketing Business!