The 7 Key Building Blocks of the Best Facebook Business Pages

We’re back with another highly-requested building block post, this time covering how to build and optimize your Facebook Business page. The OG social media hangout, Facebook is still a valuable source of new leads and traffic, and can provide a huge ROI with Facebook Ads for small business. Best practices incorporate the following 7 tips to optimize your Facebook Business page.

Let’s Get Real: Do Marketers Really Need Twitter in 2019?

Being responsive on Twitter creates transparency, trust, and confidence. Interacting authentically with users ensures your brand seems helpful and approachable. All of these qualities — transparent, trustworthy, reliable, helpful, approachable, responsive — are the qualities that your potential customer wants and expects from a business or brand in 2019. The opportunity to cultivate your brand’s image should not be missed, and Twitter is the ideal platform to execute on this goal.

My Secret To Great Content: Why ‘Chunking’ Is The Key To Successful Marketing For Your Small Business

We all know the golden rule of digital marketing: content is king. And because of this rule, we are constantly tasked with creating new, engaging, and innovative content for our small businesses. I want to share a secret of great content creators with you: content chunking.

Convinced Your Small Business is Too Small To Need A Website? Here’s Exactly Why You’re Wrong

Your small business needs a modern, functional, content-based website to educate prospects, convey your brand’s unique value to these prospects, and offer a solution (your services!) to their question or problem.

The Impact of Visuals as a Marketing Asset

Visual content continues to be one of the most engaging and powerful tools a brand can utilize in their marketing stack. Across all platforms, including Facebook, Instagram, YouTube, and Twitter, visual content is arguably the most important asset to a brand’s image and business. Tweets with images receive 150% more retweets that tweets without images. […]