The writing was on the wall as a failed IPO, massive workforce layoff, and staggering company devaluation ($47 billion to $15 billion) all combined to catalyze the resignation of embattled Israeli co-founder and CEO, Adam Neumann. WeWork, the co-working conglomerate catering to hip freelancers and remote workers, has been on a dizzying slide the last few months, with deep market criticism of their planned IPO making headlines almost daily.
An Instagram business page is essential to your brand identity and should be used to interact with your target demographic of potential and existing customers. The best Instagram business pages, or profiles, are branded consistently, easily identifiable, clear in what they are offering or representing, and have easy to find contact information including a link to your business’s website or landing page.
Your small business needs a modern, functional, content-based website to educate prospects, convey your brand’s unique value to these prospects, and offer a solution (your services!) to their question or problem.