When it comes to Instagram growth, it’s simply not as easy to get more Instagram followers in 2019 as it was a year or two ago.
With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.
So if you really want to stand out, show off your brand, and get more followers on Instagram, you have to work smarter and harder. Here are 5 ways to gain more Instagram followers this year.
1.Get More Instagram Followers with a Branded and Complete Instagram Profile
If you want to get more Instagram followers in 2019, you need to pay attention to what your Instagram profile looks like as a whole.
Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point.
When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights.
When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.
You also want to have a great Instagram profile photo, an effective Instagram bio, active stories, and coordinating cover photos for your Instagram highlights.
Luckily, it’s easy to build a professional-looking feed with a well-curated and cohesive Instagram aesthetic!
Gorgeous Instagram aesthetics aren’t a new trend on Instagram. In fact, businesses of every size, from startups to super-brands, are curating their feeds to appeal to new followers.
Your feed doesn’t have to adhere to the all-white, picture-perfect, minimal aesthetic of Instagram to be successful, it just needs to be consistent with your own brand and target market.
But what’s important for 2019 is that you make sure every aspect of your feed and every post aligns with the aesthetic you’ve chosen for your brand.
So whether you’re posting on Instagram Stories, publishing an IGTV video, or creating highlights for your profile page, you need to make sure everything aligns with and represents your overall branding and Instagram aesthetic.
2. Share Selfies to Get More Instagram Followers (Yes, Really)
There’s no denying that Instagram is still a very social place. And people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with.
So it’s important to make your Instagram account as personable and relatable as possible, and really show off what your business and brand is all about if you want to get more Instagram followers.
Plus, did you know that photos with faces get 38% more likes on Instagram?
One of the easiest ways to introduce new audiences to your brand is through video. You can immediately set the tone, share some behind-the-scenes footage, and show off what sets your brand apart.
Plus, there’s no better spokesperson for your business than your employees! Why not ask your team to post and share content about your business plans, launches or special campaigns this year?
If you can get your team involved in creating company content for your brand, it adds more personality and behind-the-scenes insights for your followers. You may find your page will be seen by new audiences that already have connections with your employees and have an interest in your brand!
So next time you’re crafting an Instagram story, or planning an IGTV video, think about including more face-to-face screen time and introducing your followers (both old and new) to your brand.
3. Create Instagram Ads that Help You Get More Instagram Followers
Instagram is a very competitive marketplace for brands, but there’s a real opportunity to build your followers if you present the right type of ads to new audiences.
Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.
There’s a whole host of different types of Instagram ads you can run for your account — from feed-style images and videos to promoted Instagram Stories ads that will appear as your target audience taps through stories. What’s important is making sure you’re targeting the right audience in the right way!
Thankfully, targeting an audience on Instagram with a sponsored post couldn’t be easier — Instagram does all the hard work for you!
Instagram already pulls in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and the genders you want to promote to.
For example, if you’re posting a photo about a tea shop in San Diego that’s frequented by millennials, you can boost your post to people who are interested in tea, live in San Diego, and are females between the age of 20-35.
But remember, half the battle with Instagram ads is knowing what kind of content resonates most with your audience. So spend some time investigating whether your audience enjoys video content over still images in their feed, or if Instagram Stories is where you get the most engagement.
Finally, make sure you have a strong call-to-action in your Instagram ads.
Whether that’s driving your audience to visit your profile, shop your feed, or check out your latest collection on your website, you want to make sure you’re guiding them to your homepage where they can learn more about your business and offering.
4. Promote Your Instagram Content on Other Platforms to Get More Instagram Followers
If you want to get more Instagram followers, it’s time to think about your Instagram strategy as a part of your wider marketing efforts and look at how you can grow outside of the Instagram app.
Instead, think about how your other marketing channels — like your website, email newsletter, Twitter, Facebook, and YouTube — can lead your audience to your Instagram page.
Cross-promoting your Instagram content on other channels is a really easy way to guide your existing followers to your Instagram page (where they’re likely to tap follow as they already know your brand!) or introduce yourself to new audiences if they’ve found you from a different platform.
For example, most of my personal Instagram growth comes from including screenshots of my feed, embedding my posts, or linking my username in blog posts that I write.
I also make sure to include my Instagram handle with a CTA in my author bio, email signature, and anytime I am speaking at a conference, I encourage people to ask me questions over Instagram DM. Basically, I try to naturally plug my Instagram handle wherever I can (because I really want swipe-ups).
Here are a couple of tips on how to start cross-promoting your Instagram content on other platforms:
Integrate your Instagram feed into your website design: this is such a simple change that could really help your get more Instagram followers. If you’re hosting your website on WordPress, there are tons of different plugins that can help you integrate your Instagram feed into your website. Now every visitor that comes to your website will see your beautiful Instagram aesthetic and might just want to see more and follow!
- Invite audiences to ‘find out more’ on Instagram: If you have a platform, like YouTube, for example, that’s really thriving with an engaged audience, you can use this follower-power to invite audiences to check out your Instagram feed, especially if you’re sharing something exclusive there. For example, if you are a fashion brand, you could share a preview of your new collection on YouTube and invite your viewers to check out the big reveal of the whole collection on Instagram Stories on a specific date.
- Add Your Instagram to Your Email Marketing Campaigns: whether you have a small footer with links to your social accounts, or send an entire email focused on increasing your followers, don’t ignore the power of your email list if you want to get more Instagram followers!
5. Collaborate With Awesome Brands to Get More Followers on Instagram
The power of a collaboration or a co-marketing campaign for your business is huge!
Teaming up with like-minded and complimentary business and brands will introduce your profile to a new and engaged audience you may never have reached before.
So when an Instagram user discovers your profile through a co-marketing effort, they’re likely to hit that follow button if they have similar interests or are the right demographic for your brand.
Plus, co-marketing campaigns don’t have to be complicated or costly! What’s more important is who you partner with. You want to make sure that you have a mutually beneficial partnership and that both your audiences will benefit from your collaboration efforts.