The writing was on the wall as a failed IPO, massive workforce layoff, and staggering company devaluation ($47 billion to $15 billion) all combined to catalyze the resignation of embattled Israeli co-founder and CEO, Adam Neumann. WeWork, the co-working conglomerate catering to hip freelancers and remote workers, has been on a dizzying slide the last few months, with deep market criticism of their planned IPO making headlines almost daily.
A lot of my clients come to me asking how to quickly grow their email list, and want to know if they can “buy” an email list rather than build one from scratch. My answer? Yeah, you CAN buy an email list, but that doesn’t mean you SHOULD.
The market has spoken, and the battle of the rideshare apps has culminated in a runaway success for Lyft, as the company’s debut on the public market raised about $2.3 billion on Friday. The highly-anticipated initial public offering was fueled by a heavy appetite for the stock, exceeding analysts’ initial projections and selling over 32 million shares at $72 a piece. As trading began, stock prices briefly topped out at $87 a share, settling at around $80 a share by 2pm EST.
There are always a few underutilized tools within most social media platforms, but I would be willing to bet that Instagram Live is perhaps the MOST underutilized tool for small brands and businesses. Last year, Instagram updated Instagram Live to be even more robust and useful; Instagram Live now allows you to invite a friend to join your Live Broadcast, and displays that second user in split-screen format, just like most webinar platforms.
An Instagram business page is essential to your brand identity and should be used to interact with your target demographic of potential and existing customers. The best Instagram business pages, or profiles, are branded consistently, easily identifiable, clear in what they are offering or representing, and have easy to find contact information including a link to your business’s website or landing page.
Being responsive on Twitter creates transparency, trust, and confidence. Interacting authentically with users ensures your brand seems helpful and approachable. All of these qualities — transparent, trustworthy, reliable, helpful, approachable, responsive — are the qualities that your potential customer wants and expects from a business or brand in 2019. The opportunity to cultivate your brand’s image should not be missed, and Twitter is the ideal platform to execute on this goal.
We all know the golden rule of digital marketing: content is king. And because of this rule, we are constantly tasked with creating new, engaging, and innovative content for our small businesses. I want to share a secret of great content creators with you: content chunking.
Your small business needs a modern, functional, content-based website to educate prospects, convey your brand’s unique value to these prospects, and offer a solution (your services!) to their question or problem.
Learn why your brand should be using Facebook, Instagram, and YouTube to share video content.
Resources for Content Marketers: The 4 Holy Grail Online Platforms I Use Everyday (for FREE) For My Web Design & Marketing Business!